Short, sourced briefings for owners and operators. No hype, no jargon, no 3,000-word preambles. Just the shift, the evidence, and the move.
Zero-click searches jumped from 56% to 69% in a single year. Here's what generative engine optimization actually is, what the research says drives AI citations, and the five moves that matter for a local business.
Read briefing78% of consumers have walked away from a business over a missed call, and 82% called a competitor instead. What the data says about after-hours demand, response speed, and where AI actually helps.
Read briefingIn one year, consumers demanding 4+ stars went from 55% to 68%. Nearly half won't consider a business with under 20 reviews. Why review velocity now beats review volume — including for AI.
Read briefingGoogle's share of local business discovery fell from 83% to 71% in a year. The demand didn't disappear — it moved. A practical read on where customers are looking now and how to be there.
Read briefingWe'll run the same audit we use to write these — on your profile, your site, and your visibility across every major AI assistant.